BuzzFeed and Android teamed up to help users find new content by building an interactive roulette-style search engine. Users selected their three favorite BuzzFeed badges and were then presented with a related piece of editorial content. This playful and engaging branded tool earned over 280k views and helped find over 250k pieces of content.

Role: Concept, Creative Director

Team: Will HerringJohn UrquhartJames Devogelear