To support Bud Light's giant Pac-Man Super Bowl commercial, my team built a giant paint by number billboard and filled it in with paint-filled water balloons. This experiential stunt was a first for BuzzFeed and the post documenting the event was a spot on interpretation of the brand's 'Up For Whatever' messaging.

Role: Concept, Creative Director, Producer

Team: John Urquhart, Aubree Lennon