Jolly Rancher tasked my team with bringing their #KeepOnSucking campaign to life in an experiential way. We collaborated with our in-house events team to pitch and produce our first ever real world execution: Keep On Sucking, NYC, an interactive gallery showcasing all the reasons why it sucks to live in NYC. Our humorous and engaging pop-up gallery included a dripping AC unit fountain, a throne of trash, fake tourists, pizza rat, and more. We took over the Villain warehouse in Williamsburg, Brooklyn to build the gallery and drew in more than a thousand participants over three days. #KeepOnSuckingNYC, #PizzaRat, and #TrashThrone were all trending on social media during and after the event.
Role: Concept, Creative Director, Producer