BuzzFeed + Quicken Loans: The Instabracket

Who has time to actually fill out a March Madness bracket? We teamed up with Quicken Loans to make a first-to-market personality quiz that resulted in your very own customized Bracket. Consider yourself a cat person? Looks like an all Wildcats Final Four. Love the ugly duckling story? Your bracket's going to have a lot of upsets. Our unique tool generated over 65k brackets in three days.

Role: Concept, Creative Director

Team: John Urquhart, James Devogelear, Will Herring, Mikala Bierma