BuzzFeed + Rogaine: The Re-Rankable Post
BuzzFeed writers are quick to identify "definitive rankings" of things. But what if readers disagree with the writer's order? I came up with a customizable post format that enables users to re-rank BuzzFeed lists. Rogaine jumped on this first-to-market opportunity and we developed a strategic plan to support their sponsorship of the 2014 World Cup. Since Rogaine's exclusive sponsorship, the re-rankable post has been rolled out as a turnkey tool in our CMS.
Role: Concept, Creative Director