Project Starline
How do you introduce a new technology to the world that people really need to experience firsthand to understand? This was our challenge with a brand new telepresence project from Google. We brought together real people in San Francisco and New York to test out the experience, and documented their reactions along the way. Interviews with Google engineers and data visualizations helped explain the technology. Our video debuted at Google I/O 2021, and blew up across the web. Read all about Project Starline, and see our final assets, here.
Role: Creative Director
Team: Mike Potter, Bernadette Spear, WTBR, Lucky Day, BUCK
Wired: Google’s Project Starline Video Conferencing Tech Wants To Turn You Into A Hologram
The Verge: Google Previews Project Starline, A Next-Gen 3D Video Chat Booth
TechCrunch: Google Is Making A 3D, Life-size Video Calling Booth