Jolly Rancher tasked us with bringing their #KeepOnSucking campaign to life in the real world. We collaborated with our in-house events team to pitch and produce BuzzFeed's first ever experiential execution: Keep On Sucking, NYC - an interactive gallery showcasing all the reasons why it sucks to live in New York City. Our pop-up gallery included a dripping AC unit fountain, a throne of trash, fake tourists, pizza rat, and more. The event drew in more than a thousand participants over three days. And #KeepOnSuckingNYC, #PizzaRat, and #TrashThrone were all trending on social media.